Icy white is back in big time for 2017, as a hairdresser you can discuss with a client realistically what results they can expect and what can be achieved.
Bleach can damage the hair so to get the best results we recommend adding Pre Colour Primer to our Freeze Ice Lites Powder Lightener mixture to ensure hair is primed and prepped ready for the bleach application and delivers optimal bleach results.
Freeze Ice Lites Powder Lightener is ideal for icy cool platinum results as it offers an unsurpassed nine levels of lift with a built in silverising toner that ensures ultra blonde platinum highlights with no brash brass.
Once the desired look has been achieved clients should be advised how best to care for their hair, the one product that will keep their blonde hair looking its best would be a salon standard silverising shampoo like our bestselling Blue Frosting Silverising Shampoo
BALAYAGE IS HERE TO STAY
Balayage is the technical name for the "been on the beach" lived in look that's evolved from a trend since on celebrities to a technique so widely used it's seen on salon price lists. Balayage is taken from the french word "to sweep" and involves a freehand technique in which sections of hair are sectioned and hand painted with a lightening agent to ensure subtle natural results.
Proclère White Frosting is perfect for special effects and highlights, a fast and highly effective lightener does not dry out, swell or drip during processing and its gentle formula helps maintain hairs excellent condition.
Golden blonde with warm beige undertones is an emerging trend that's evolved as the antithesis of the super platinum ice cool blondes and the balayage beach babes.