white is back in big time for 2017, as a hairdresser you can discuss with
a client realistically what results they can expect and what can be
can damage the hair so to get the best results we recommend adding Pre Colour Primer to
our Freeze Ice Lites Powder
Lightener mixture to ensure hair is primed and prepped
ready for the bleach application and delivers optimal bleach results.
Ice Lites Powder Lightener is ideal for icy cool platinum results as it offers
an unsurpassed nine levels of lift with a built in silverising toner that
ensures ultra blonde platinum highlights with no brash brass.
the desired look has been achieved clients should be advised how best to care
for their hair, the one product that will keep their blonde hair looking its
best would be a salon standard silverising shampoo like our bestselling Blue Frosting Silverising
BALAYAGE IS HERE TO STAY
is the technical name for the "been on the beach" lived in look
that's evolved from a trend since on celebrities to a technique so widely used
it's seen on salon price lists. Balayage is taken from the french word "to
sweep" and involves a freehand technique in which sections of hair are
sectioned and hand painted with a lightening agent to ensure subtle natural
Proclère White Frosting is
perfect for special effects and highlights, a fast and highly
effective lightener does not dry out, swell or drip during processing and its
gentle formula helps maintain hairs excellent condition.
Golden blonde with warm beige undertones is an emerging trend that's evolved as the antithesis of the super platinum ice cool blondes and the balayage beach babes.